— PROJECT NAME
Cox Communications (FCB Chicago's client)
— WHAT I DID
Create/review copy docs
Collaborate with UX designers on wireframes
Follow content style guide and content strategy
Present and deliver work to client
Microsoft Word, Microsoft Teams, Figma
Ongoing (since fall 2020)
PROBLEM: The client's new content strategy was to update copy and design in its web pages/banners to promote transparency, flexibility and ease to customers. Their goal was to boost online traffic, consumer sales and streamline the online user experience.
Below is a sampling of some web pages and banners I helped rewrite while keeping the company's warm, conversational and human brand voice in mind:
When a customer moves to a new apartment and needs to transfer their Cox Wifi services there, I helped rewrite empathetic copy (above), as moving is often a hectic and stressful task.
Cox wants support pages like this to empower people to take action, so I had fun making the headline directly address the customer, with a clear CTA and a reminder of benefits they can expect.
When a product is outdated or doesn't work, Cox wants customers to not worry and follow easy steps to get back on track.
My team and I ensured the copy (above) is light-hearted and empathetic. We also numbered the steps to make the page more engaging with a clear CTA and helpful in-text links.
New customers who signed up for Cox Wifi would see this banner (above) in their "Welcome" email.
As the client wanted it to sound more purposeful, I replaced the generic "Learn more" CTA with "Explore features" to give customers more agency. I also rewrote the body copy to remind them of Cox Panoramic Wifi's benefits in a warm and conversational tone.